Rob is the Director of Tax Operations for the CASH Campaign of Maryland. He was introduced to free tax preparation services while managing a partner program of the Baltimore CASH Campaign. After working with vulnerable individuals in many capacities, he immediately saw the impact of free tax preparation. He actively works to improve tax systems through free tax preparation and membership with groups like the Internal Revenue Service Advisory Committee and the Maryland Board of Individual Tax Preparers. He is a member of the Maryland bar and previously represented low-income individuals as a legal aid attorney in Massachusetts and Pennsylvania. He served in the United States Peace Corps in the countries of Côte d’Ivoire and Ghana. He holds a J.D. from the University of Toledo School of Law and a B.A. in Political Science with a certificate in Peace Studies from Siena College.
Favorite part of my job: Logistics – there is nothing like schlepping large boxes of equipment and materials to tax sites. Reviewing a tax return with a client – it is always rewarding to see a client understand their tax return for the first time. Understanding the tax return can be very empowering for them.
What inspires you? Building and fixing everything. Building projects in my wood shop is incredibly rewarding to me. Finding ways to help people is even greater. Developing a free tax program is the highest achievement ever. The great outdoors with my son. Sailing, mountain climbing, scouting, biking, backpacking, or anything else outside is great. If only we could prepare taxes outside.
Francesca provides training and technical support to a network of free tax preparation partners in Maryland and manages other capacity building programs including the Maryland Community Fellows Program, a program that places graduate students as well as undergraduate juniors and seniors in community action agencies across the state to help increase their capacity to provide free tax preparation and asset building services and the Schedule C Step Up, a program designed to educate low income entrepreneurs and small business owners about their tax compliance requirements. Francesca earned a Bachelor’s of Science in Legal Studies from CUNY – New York City College of Technology and Juris Doctor from the Washington & Lee School of Law. She is currently working towards her LLM in Taxation at the University of Baltimore.
Favorite part of my job: Working with our partners across the state and talking to people about taxes!
What motivates you? I’m motivated by a desire to help others and bring about positive change in the lives of the people we serve.
Courtney is the Director of Financial Capability for the CASH (Creating Assets, Savings and Hope) Campaign of Maryland where she is responsible for leading the organization’s asset development initiatives to increase financial security among low- and moderate-income families in Maryland. She manages the financial coaching program, organizes Money Power Day® (the Baltimore region’s largest free financial fitness fair), and helps connect CASH’s tax clients to savings and wealth-building products and programs. Courtney obtained her B.A. in Sociology with a concentration in social justice from Goucher College and her Master’s in Public Policy from The Johns Hopkins University Institute for Policy Studies.
Favorite part of my job: Watching client’s exceed their personal financial goals and seeing them achieve peace of mind when they take control of their financial lives.
What motivates you? I’m motivated by a desire to close the wealth gap – particularly for women and communities of color.
Veronica Purcell Crosby, MMHS
Senior Program Associate Tax and Financial CapabilityVeronica@CASHMD.org
Veronica is the Senior Program Associate Tax and Financial Capability with CASH Campaign of Maryland. In this role Veronica provides direct services to clients who need to be connected to money-saving benefits and free tax preparation. Veronica has over 10 years of experience in Human Services, which includes Program Director and Case Management in the areas of housing, homelessness, and social services. Veronica holds a Master’s of Management degree with a concentration in Children, Youth, and Families from Brandeis University.
Favorite part of my job: Helping clients to transition from a feeling of helplessness to empowerment.
What motivates you? Watching the growth of returning tax clients each year when they come to my tax site.
Sara is the Co-Founder and COO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. Sara has over 15 years of nonprofit experience in the Baltimore area. She previously served as the Director for the Baltimore CASH Campaign where she led a citywide coalition of free tax preparation and financial capacity service partners. Sara spearheaded the launch of Seedco’s Baltimore office where she managed the local implementation of their benefits access program EarnBenefits Online. She also worked with the United Way of Central Maryland in the Community Impact division for Basic Needs and with the Annie E. Casey Foundation where she managed its neighborhood grants program. Sara earned her Bachelor of Arts from Guilford College in Business Management and a Master of Social Work from the University of Maryland, School of Social Work. She currently resides in Howard County with her husband and twin girls.
Favorite part of my job: Being creative and trying new approaches to making a difference in people’s lives. I also love working with the CASH team – they rock.
What motivates you? When partners have that ‘ah ha’ moment and see how our work around financial security fits with their work too.
Evan joined the CASH Campaign in the fall of 2017 after earning his Bachelor’s degrees in Economics and Political Science, serving four years as a tax volunteer, and helping to start a new tax site at the University of Maryland, Baltimore County (UMBC). In his role as Tax Operations Associate, Evan is in charge of volunteer recruitment, coordination, recognition, and engagement. Evan also works to provide tax sites with the support they need during tax season.
Favorite part of my job: Working for the CASH Campaign is the feeling of knowing that I made a difference after a long day of completing tax returns.
What motivates you? I’m motivated by the opportunity to work directly toward the goal of a world free from poverty and financial hardship.
Jodie joined the CASH Campaign of Maryland in 2016, working with PROMISE, which supports the education and work goals of youth with disabilities and their families. Previously, she worked as an educator and trainer with other nonprofits and the Baltimore City Public Schools as an educator and trainer. She earned a B.A. in International and Intercultural Studies at Goucher College, with a Spanish minor, and lived in Chiapas, Mexico for three years after graduating. Part of her previous work included seven years with Planned Parenthood of Maryland.
Favorite part of my job: Getting out of the office and across the state to teach some of the financial education classes with PROMISE youth and family members. Working with teenagers keeps me on my toes and always learning. In my current role, I’m discovering that there are many similarities between sexuality education and financial education/coaching; both are topics that may be considered taboo with many emotions involved, and both have goals of fostering motivation, self-reflection and sometimes behavior change.
What motivates you? Organizingfor justice! I volunteer currently with Jews United for Justice, organizing local Jewish communities to support campaigns for housing justice and police accountability. Also, bike riding farther than I thought I could, and being out in nature.
Robin is Co-Founder and CEO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low-income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. For the past 16 years, Robin has worked in the field of asset building, engaging in fundraising, advocacy, and program and coalition management, including for the Annie E. Casey Foundation and East Harbor CDC. She has a BSW from Elizabethtown College and a MSW from the University of Maryland, Baltimore School of Social Work, where she co-founded the Financial Social Work Initiative and is currently an Adjunct Professor. Robin is a board member of Prosperity Now (formerly CFED).
Favorite part of my job: Hearing client success stories and knowing that people are more financially secure.
What motivates you? The endless energy and dedication of our staff, partners, and volunteers.
Nick is Program Associate. His role is to assist with Financial Education development and delivery. He also helps maintain CASH’s online presence via websites and social media. Nick helps run the CASH Campaign of Maryland’s Coaching Program and provides support to existing and new partners. Prior to working with CASH, he attended college at Towson University and earned a Bachelor’s of Science in Accounting.
Favorite part of my job: Being able to help participants map out and work toward achieving their financial goals.
What motivates you? Seeing the people I serve learn new things about their finances and then turning that knowledge into actions.
Holly is Policy Manager at the CASH Campaign of Maryland. Holly’s focus includes research and advocacy on issues related to financial stability, consumer protection, workforce development and wealth disparities. Holly graduated from the University of Maryland School of Social Work with a Master of Social Work degree in 2016, and from the University of Maryland Francis King Carey School of Law with a Juris Doctor degree in 2017. Prior to enrolling in graduate school, she earned a Bachelor of Science degree in Accounting from the University of Saint Joseph – Connecticut, during which she gained experience in the banking and corporate sectors.
Favorite part of my job: Working with fellow advocates during Maryland’s legislative session to pass laws which benefit low-to moderate-income communities.
What motivates you? My family and friends inspire me and keep me motivated!
Wyneca is a Financial Coach with Armed Forces Services Corporation. She provides support to the CASH Campaign of Maryland’s coaching program as well as coaching services to the veteran community. She received her degree in Business Administration from Kansas State University, with a focus in finance and has worked in the financial counseling field for the past six years. Wyneca developed a strong sense of devotion to financial education and well-being after being driven to so herself and as a recipient of the Accredited Financial Counselor® designation. This opportunity and combined experience has furthered her appreciation for helping others achieve financial success. Wyneca enjoys spending time with her family, working out, baking, making candy and sewing.
Favorite part of my job: Helping others, when they have the will to succeed is a strong motivator.
What motivates me: Doing a good job and achieving the desired results.
Director of Strategic Partnerships, Accredited Financial Counselor (AFC®) with AFCPESue@CASHMD.org
Sue leads the expansion and support of asset building coalitions and partnership development to cultivate and broaden a group of stakeholders from around the state who are committed to asset building programs such as financial education, financial coaching and tax preparation. She leads CASH’s efforts to provide professional development for practitioners and oversees special projects that serve unique audiences. She also serves as CASH’s representative on several state Commissions to represent the individual consumer voice and is a Board Member of Consumer Action. Sue obtained a BA in Political Science from University of Maryland Baltimore County and prior to joining CASH, was an Investigator/Communications Manager with Montgomery County Office of Consumer Protection.
Favorite part of my job: Helping people be successful, however they define success, with their finances. Whether it’s providing help to our partners with their programs or coaching someone myself, my favorite part of my job is when someone lets me know that our work made a difference.
What motivates me: Being a motivator for organizations and individuals to achieve their goals. Helping people learn that there is always hope.
Originally from Brooklyn NY, Keisha has a long history working in the field of public health and project management. Prior to joining CASH, she worked as an Human Resources Manager for Five Star Senior Living where she oversaw the staffing needs of the facility. She is a graduate of North Carolina Central University with a BA in English and is a Certified Community health worker. Keisha sees a strong connection between her background and interest in public health and financial health. She is currently pursuing a Master’s Degree in Public Health and certification as a health and wellness coach. Keisha came to work with CASH as a temp in 2016 and join the team full time in 2017.
Favorite part of my job: Helping with logistics to make events and convenings go smoothly.
What motivates you? Healthy people and communities and seeing how those things come together.
Kendra is Lead Tax Trainer. Kendra joined the Baltimore CASH Campaign in December 2013 as a tax site manager after her family relocated to Maryland from Frisco, Texas. She is an IRS Enrolled Agent and previously worked as a paid preparer and trainer at H&R Block for 12 Years. Kendra graduated from the University of North Texas (go Mean Green!) with a BA in Criminal Justice. She began doing taxes in 2001 at the VITA tax site in Fort Hood, Texas while serving in the U.S. Army. She is now the Lead Tax Trainer for the CASH Campaign of Maryland’s volunteer tax program. Kendra lives in the Hereford Zone with her husband, three kids and her two dogs, Harper Lee and King Mortimer.
Favorite part of my job: Working with volunteers. It is so rewarding to help them learn and celebrate their accomplishments with them when they become certified and continue to gain confidence in their abilities as tax preparers.
What motivates you? Training and working with people to create a great program.