Rob is the Director of Tax Operations for the CASH Campaign of Maryland. He was introduced to free tax preparation services while managing a partner program of the Baltimore CASH Campaign. After working with vulnerable individuals in many capacities, he immediately saw the impact of free tax preparation. He actively works to improve tax systems through free tax preparation and membership with groups like the Internal Revenue Service Advisory Committee and the Maryland Board of Individual Tax Preparers. He is a member of the Maryland bar and previously represented low-income individuals as a legal aid attorney in Massachusetts and Pennsylvania. He served in the United States Peace Corps in the countries of Côte d’Ivoire and Ghana. He holds a J.D. from the University of Toledo School of Law and a B.A. in Political Science with a certificate in Peace Studies from Siena College.
Favorite part of my job: Logistics – there is nothing like schlepping large boxes of equipment and materials to tax sites. Reviewing a tax return with a client – it is always rewarding to see a client understand their tax return for the first time. Understanding the tax return can be very empowering for them.
What inspires you? Building and fixing everything. Building projects in my wood shop is incredibly rewarding to me. Finding ways to help people is even greater. Developing a free tax program is the highest achievement ever. The great outdoors with my son. Sailing, mountain climbing, scouting, biking, backpacking, or anything else outside is great. If only we could prepare taxes outside.
Francesca provides training and technical support to a network of free tax preparation partners in Maryland and manages other capacity building programs including the Maryland Community Fellows Program, a program that places graduate students as well as undergraduate juniors and seniors in community action agencies across the state to help increase their capacity to provide free tax preparation and asset building services and the Schedule C Step Up, a program designed to educate low income entrepreneurs and small business owners about their tax compliance requirements. Francesca earned a Bachelor’s of Science in Legal Studies from CUNY – New York City College of Technology and Juris Doctor from the Washington & Lee School of Law. She is currently working towards her LLM in Taxation at the University of Baltimore.
Favorite part of my job: Working with our partners across the state and talking to people about taxes!
What motivates you? I’m motivated by a desire to help others and bring about positive change in the lives of the people we serve.
Courtney is the Director of Financial Capability for the CASH (Creating Assets, Savings and Hope) Campaign of Maryland where she is responsible for leading the organization’s asset development initiatives to increase financial security among low- and moderate-income families in Maryland. She manages the financial coaching program, organizes Money Power Day® (the Baltimore region’s largest free financial fitness fair), and helps connect CASH’s tax clients to savings and wealth-building products and programs. Courtney obtained her B.A. in Sociology with a concentration in social justice from Goucher College and her Master’s in Public Policy from The Johns Hopkins University Institute for Policy Studies.
Favorite part of my job: Watching client’s exceed their personal financial goals and seeing them achieve peace of mind when they take control of their financial lives.
What motivates you? I’m motivated by a desire to close the wealth gap – particularly for women and communities of color.
Veronica Purcell Crosby, MMHS
Senior Program Associate Tax and Financial Capability
Veronica is the Senior Program Associate Tax and Financial Capability with CASH Campaign of Maryland. In this role Veronica provides direct services to clients who need to be connected to money-saving benefits and free tax preparation. Veronica has over 10 years of experience in Human Services, which includes Program Director and Case Management in the areas of housing, homelessness, and social services. Veronica holds a Master’s of Management degree with a concentration in Children, Youth, and Families from Brandeis University.
Favorite part of my job: Helping clients to transition from a feeling of helplessness to empowerment.
What motivates you? Watching the growth of returning tax clients each year when they come to my tax site.
Sara is the Co-Founder and COO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. Sara has over 15 years of nonprofit experience in the Baltimore area. She previously served as the Director for the Baltimore CASH Campaign where she led a citywide coalition of free tax preparation and financial capacity service partners. Sara spearheaded the launch of Seedco’s Baltimore office where she managed the local implementation of their benefits access program EarnBenefits Online. She also worked with the United Way of Central Maryland in the Community Impact division for Basic Needs and with the Annie E. Casey Foundation where she managed its neighborhood grants program. Sara earned her Bachelor of Arts from Guilford College in Business Management and a Master of Social Work from the University of Maryland, School of Social Work. She currently resides in Howard County with her husband and twin girls.
Favorite part of my job: Being creative and trying new approaches to making a difference in people’s lives. I also love working with the CASH team – they rock.
What motivates you? When partners have that ‘ah ha’ moment and see how our work around financial security fits with their work too.
Evan joined the CASH Campaign in the fall of 2017 after earning his Bachelor’s degrees in Economics and Political Science, serving four years as a tax volunteer, and helping to start a new tax site at the University of Maryland, Baltimore County (UMBC). In his role as Tax Operations Associate, Evan is in charge of volunteer recruitment, coordination, recognition, and engagement. Evan also works to provide tax sites with the support they need during tax season.
Favorite part of my job: Working for the CASH Campaign is the feeling of knowing that I made a difference after a long day of completing tax returns.
What motivates you? I’m motivated by the opportunity to work directly toward the goal of a world free from poverty and financial hardship.
Robin is Co-Founder and CEO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low-income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. For the past 16 years, Robin has worked in the field of asset building, engaging in fundraising, advocacy, and program and coalition management, including for the Annie E. Casey Foundation and East Harbor CDC. She has a BSW from Elizabethtown College and a MSW from the University of Maryland, Baltimore School of Social Work, where she co-founded the Financial Social Work Initiative and is currently an Adjunct Professor. Robin is a board member of Prosperity Now (formerly CFED).
Favorite part of my job: Hearing client success stories and knowing that people are more financially secure.
What motivates you? The endless energy and dedication of our staff, partners, and volunteers.
Nick is the Senior Program Associate for Financial Capability. His role is to assist with Financial Education development and delivery. He also manages CASH’s online presence via our social media accounts and websites. In addition to our online presence, Nick develops and distributes our monthly newsletter. Nick helps run the CASH Campaign of Maryland’s Coaching Program and provides support to existing and new partners. Prior to working with CASH, he attended college at Towson University and earned a Bachelor’s of Science in Accounting.
Favorite part of my job: Being able to help participants map out and work toward achieving their financial goals.
What motivates you? Seeing the people I serve learn new things about their finances and then turning that knowledge into action.
Director of Strategic Partnerships, Accredited Financial Counselor (AFC®) with AFCPE
Sue leads the expansion and support of asset building coalitions and partnership development to cultivate and broaden a group of stakeholders from around the state who are committed to asset building programs such as financial education, financial coaching and tax preparation. She leads CASH’s efforts to provide professional development for practitioners and oversees special projects that serve unique audiences. She also serves as CASH’s representative on several state Commissions to represent the individual consumer voice and is a Board Member of Consumer Action. Sue obtained a BA in Political Science from University of Maryland Baltimore County and prior to joining CASH, was an Investigator/Communications Manager with Montgomery County Office of Consumer Protection.
Favorite part of my job: Helping people be successful, however they define success, with their finances. Whether it’s providing help to our partners with their programs or coaching someone myself, my favorite part of my job is when someone lets me know that our work made a difference.
What motivates me: Being a motivator for organizations and individuals to achieve their goals. Helping people learn that there is always hope.
Megan is the Program Associate for Tax Partnerships. Megan supports CASH’s statewide network of free tax preparation program partners. She provides them with the tools and training they need to help their clients and community reach financial stability by leveraging the tax time moment. Megan also contributes to the development and implementation of a variety of partner and volunteer training needs, and assists with the implementation of the Maryland Community Fellows Program. Megan received her B.A. in Sociology and Africana Studies from Oberlin College in 2016, and in 2018 she completed the Financial Social Work Certificate Program at the University of Maryland School of Social Work, and became a Certified Financial Education Instructor with the National Financial Educators Council. Originally from The Bronx, New York (Go Yankees!), Megan and her partner Rachel have called Baltimore their home since 2017.
Favorite part of my job: The opportunity to work with folks who come from similar cultural and socioeconomic backgrounds as me! More importantly, helping these people achieve their financial goals, improve their overall financial fitness, and experience a sense of economic empowerment from their finances.
What motivates you: I’m motivated by the prospects of cultivating financially stable and economically resilient communities, one client at a time!
Favorite part of my job: The ah-ha moment! There is almost no greater joy than hearing in a client’s voice or seeing on their face when “it” clicks. Living the purpose for which I am here and having the support and resources to grow in a way that improves not only my life, but the lives of those around me, makes me very happy. I love using my skills to help others on their journey to becoming who they are meant to be.
What inspires/motivates me: Utopia–creating a world in which everyone has equal access to opportunity, the tools needed to succeed, and the ability to do so in a healthy environment, surrounded by a thriving community, and with sound peace of mind. Wakanda can be real.