Rob is the Director of Tax Operations for the CASH Campaign of Maryland. He was introduced to free tax preparation services while managing a partner program of the Baltimore CASH Campaign. After working with vulnerable individuals in many capacities, he immediately saw the impact of free tax preparation. He actively works to improve tax systems through free tax preparation and membership with groups like the Internal Revenue Service Advisory Committee and the Maryland Board of Individual Tax Preparers. He is a member of the Maryland bar and previously represented low-income individuals as a legal aid attorney in Massachusetts and Pennsylvania. He served in the United States Peace Corps in the countries of Côte d’Ivoire and Ghana. He holds a JD from the University of Toledo School of Law and a BA in Political Science with a certificate in Peace Studies from Siena College.
Favorite part of my job: Logistics – there is nothing like schlepping large boxes of equipment and materials to tax sites. Reviewing a tax return with a client – it is always rewarding to see a client understand their tax return for the first time. Understanding the tax return can be very empowering for them.
What inspires you? Building and fixing everything. Building projects in my wood shop is incredibly rewarding to me. Finding ways to help people is even greater. Developing a free tax program is the highest achievement ever. The great outdoors with my son. Sailing, mountain climbing, scouting, biking, backpacking, or anything else outside is great. If only we could prepare taxes outside.
Francesca provides training and technical support to a network of free tax preparation partners in Maryland and manages other capacity building programs including the Maryland Community Fellows Program and the Schedule C Step Up, a program designed to educate low-income entrepreneurs and small business owners about their tax compliance requirements. Francesca earned a Bachelor of Science degree in Legal Studies from CUNY – New York City College of Technology and Juris Doctor from the Washington & Lee School of Law. She is currently working towards her LLM in Taxation at the University of Baltimore.
Favorite part of my job: Working with our partners across the state and talking to people about taxes!
What motivates you? I’m motivated by a desire to help others and bring about positive change in the lives of the people we serve.
Veronica Purcell Crosby, MMHS
Senior Program Associate Tax and Financial Capability
Veronica is the Senior Program Associate Tax and Financial Capability with CASH Campaign of Maryland. In this role Veronica provides direct services to clients who need to be connected to money-saving benefits and free tax preparation. Veronica has over 10 years of experience in Human Services, which includes Program Director and Case Management in the areas of housing, homelessness, and social services. Veronica holds a Master of Management degree with a concentration in Children, Youth, and Families from Brandeis University.
Favorite part of my job: Helping clients to transition from a feeling of helplessness to empowerment.
What motivates you? Watching the growth of returning tax clients each year when they come to my tax site.
Sara is the Co-Founder and COO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-to-moderate income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low-income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. Sara has over 15 years of nonprofit experience in the Baltimore area. She previously served as the Director for the Baltimore CASH Campaign where she led a citywide coalition of free tax preparation and financial capacity service partners. Sara spearheaded the launch of Seedco’s Baltimore office where she managed the local implementation of their benefits access program EarnBenefits Online. She also worked with the United Way of Central Maryland in the Community Impact division for Basic Needs and with the Annie E. Casey Foundation where she managed its neighborhood grants program. Sara earned her Bachelor of Arts from Guilford College in Business Management and a Master of Social Work from the University of Maryland, Baltimore School of Social Work. She currently resides in Howard County with her husband and twin girls.
Favorite part of my job: Being creative and trying new approaches to making a difference in people’s lives. I also love working with the CASH team – they rock.
What motivates you? When partners have that ‘ah ha’ moment and see how our work around financial security fits with their work too.
Robin is Co-Founder and CEO of the CASH Campaign of Maryland, a nonprofit that improves the financial security of low-to-moderate income Marylanders. The CASH Campaign of Maryland is the result of a recent merger between the Baltimore CASH Campaign and the Maryland CASH Campaign. CASH and its statewide network of partners annually prepares 22,000 free tax returns, bringing in $30 million in tax refunds to low-income taxpayers, provides free financial education and coaching to over 7,000 residents, and conducts advocacy on state and federal policies. For the past 16 years, Robin has worked in the field of asset building, engaging in fundraising, advocacy, and program and coalition management, including for the Annie E. Casey Foundation and East Harbor CDC. She has a BSW from Elizabethtown College and a MSW from the University of Maryland, Baltimore School of Social Work, where she co-founded the Financial Social Work Initiative and is currently an Adjunct Professor. Robin is a board member of Prosperity Now (formerly CFED), and a member of Maryland’s Financial Education and Capability Commission.
Favorite part of my job: Hearing client success stories and knowing that people are more financially secure.
What motivates you? The endless energy and dedication of our staff, partners, and volunteers.
Director of Strategic Partnerships, Accredited Financial Counselor (AFC®) with AFCPE
Sue leads the expansion and support of asset building coalitions and partnership development to cultivate and broaden a group of stakeholders from around the state who are committed to asset building programs such as financial education, financial coaching and tax preparation. She leads CASH’s efforts to provide professional development for practitioners and oversees special projects that serve unique audiences. She also serves as CASH’s representative on several state Commissions to represent the individual consumer voice and is a Board Member of Consumer Action. Sue obtained a BA in Political Science from University of Maryland Baltimore County (UMBC) and prior to joining CASH, was an Investigator/Communications Manager with Montgomery County Office of Consumer Protection.
Favorite part of my job: Helping people be successful, however they define success, with their finances. Whether it’s providing help to our partners with their programs or coaching someone myself, my favorite part of my job is when someone lets me know that our work made a difference.
What motivates me: Being a motivator for organizations and individuals to achieve their goals. Helping people learn that there is always hope.
Megan is the Program Associate for Tax Partnerships. Megan supports CASH’s statewide network of free tax preparation program partners. She provides them with the tools and training they need to help their clients and community reach financial stability by leveraging the tax time moment. Megan also contributes to the development and implementation of a variety of partner and volunteer training needs, and assists with the implementation of the Maryland Community Fellows Program. Megan received her BA in Sociology and Africana Studies from Oberlin College in 2016, and in 2018 she completed the Financial Social Work Certificate Program at the University of Maryland School of Social Work, and became a Certified Financial Education Instructor with the National Financial Educators Council. Originally from The Bronx, New York (Go Yankees!), Megan and her partner Rachel have called Baltimore their home since 2017.
Favorite part of my job: The opportunity to work with folks who come from similar cultural and socioeconomic backgrounds as me! More importantly, helping these people achieve their financial goals, improve their overall financial fitness, and experience a sense of economic empowerment from their finances.
What motivates you: I’m motivated by the prospects of cultivating financially stable and economically resilient communities, one client at a time!
As the Program Manager for Bank On Maryland, Kylie is working to expand banking access in the state through collaborations with local government, financial institutions, community organizations, and other partners. Kylie received her Bachelor of Arts degree in Economics and International Studies from Towson University and has a Master’s in Management from Notre Dame of Maryland University. She previously worked for the Federal Reserve Bank of Richmond, the Maryland Council on Economic Education and CCCSMD. These experiences gave her both the knowledge and the passion to help others make sense of the U.S. banking system and their personal finances.
Favorite part of my job: The ah-ha moment! There is almost no greater joy than hearing in a client’s voice or seeing on their face when “it” clicks. Living the purpose for which I am here and having the support and resources to grow in a way that improves not only my life, but the lives of those around me, makes me very happy. I love using my skills to help others on their journey to becoming who they are meant to be.
What inspires/motivates me: Utopia–creating a world in which everyone has equal access to opportunity, the tools needed to succeed, and the ability to do so in a healthy environment, surrounded by a thriving community, and with sound peace of mind. Wakanda can be real.
Keisha is the Office Manager for the CASH Campaign. Originally from Brooklyn NY, Keisha has a successful history of working in the field of public health and project management. She is a graduate of North Carolina Central University with a B.A. in English. She is a Certified Community Health Worker and Health & Wellness Coach.
Favorite part of my job: Interpersonal communication.
What inspires/motivates me: Working for the betterment of my community.
Christina is a Program Associate for Financial Capability. In this role Christina supports the delivery of direct services and the implementation of new programs: she serves as the Lead Financial Navigator with the Baltimore County Financial Navigator Program, and is a bilingual Financial Educator as well as a Benefits Screener. She also assists the Financial Capability team in implementing other asset development programs and initiatives. Christina has spent most of her career providing direct services to non-profits in Baltimore City and the DC metro area. She holds a BA in Global Affairs with a concentration in Latin America from George Mason University. In 2019 she received a Work Incentives Practitioner Certificate for Benefits Planners from Cornell University’s Yang-Tan Institute on Employment and Disability.
Favorite part of my job: Seeing the positive impact of our work on the lives of our clients.
What inspires/motivates me: My favorite part of my job is what motivates me. The idea that through hard work, creativity, and a good team we are capable of creating real, effective positive social change in the lives of our clients and our communities.
Lonia is CASH’s Policy and Development Associate, working on advocacy and policy initiatives in Baltimore City and across Maryland. This involves working in Annapolis, researching multiple policy areas, and outreach to communities. She also provides support for the Financial Education and Capability Commission and advocacy coalitions across Maryland. Lonia received her BA in Sociology and BA in Political Science from the University of Georgia in 2018. Then, she completed her Master in Social Work with a concentration in Community Action and Social Policy in 2020.
Favorite part of my job: I love researching different policy areas and working towards having policies that benefits our clients.
What inspires/motivates me: I am motivated by the changes that CASH has championed and the initiates we have moving forward.
Tonaeya is the Policy Manager for the CASH Campaign of Maryland. She brings her experience in intergovernmental relations and public policy to the organization. Tonaeya has an extensive background working in various positions in the Maryland General Assembly. Prior to joining CASH, she worked as Chief of Staff for the Office of Delegate Stephanie Smith.
Tonaeya obtained her B.A. in Philosophy from Morgan State University in 2018 and her MPA with a concentration in Public Policy from the University of Baltimore in 2020. She currently resides in Baltimore City with her fiancé and dog.
Favorite part of my job: Working with a dynamic team who truly cares about promoting economic advancement for low –to-moderate income families in Maryland.
What inspires/motivates me: Seeing the positive impact our work has on the lives of many Marylanders.
Thomas is the Senior Program Manager at the CASH Campaign of Maryland. He’s spent more than two decades working in the nonprofit sector gaining experience in program and project management, fundraising and development, and policy advocacy. He joined our team in December of 2020. However, he was no stranger to CASH, having managed the free tax preparation program at our partner, 1199SEIU, for many years. Thomas received his Juris Doctor from Tulane University and his Bachelor of Arts from Eckerd College. He has a Certificate in Public Administration from Florida State University and holds the Project Management Professional (PMP) and Certified Association Executive (CAE) credentials.
Favorite part of my job: Building something new. Whether it is opening an office in an unserved community or launching a project that takes the organization into uncharted waters, I enjoy having the opportunity to experiment, learn, and develop innovative ways to better serve our clients.
What inspires you? I’m a person in recovery and my lived experience includes periods of unemployment, homelessness, and hopelessness. I could never have survived, let alone thrived, without the help of programs like SNAP, Medicaid, and the Earned Income Tax Credit. I love being part of an organization that not only connects people to these critical benefits but also offers resources to help them realize their dreams.
Jermaine Taron Bell is a Baltimorean, Visual Designer, and Community organizer. Bell gained footing in marketing & advertising working at the advertising firm Havas. In 2015, Bell pivoted after the murder of Freddie Gray and worked as the Programming Chair of AIGA. Bell spearheaded REdesign & REbuild an initiative with AIGA, the nation’s premier professional membership organization for graphic designers. REdesign & REbuild created a new partnership with AIGA Baltimore & The Neighborhood Design Center in Baltimore to rebrand and relaunch The Druid Heights Community Development Corporation’s marketing materials after the unrest in Baltimore in April 2015. In 2016 Bell wrapped his tenure as the Marketing & Programming Director for Impact Hub Baltimore. Here Bell shaped the programming and marketing goals for the co-working space. Bell implemented the brand identity, began, and grew the social media to over 6,000 followers, formulated outreach for multiple communities, and created affiliate memberships with organizations like Hashtag Lunchbag Bmore and AIGA Baltimore. At Impact Hub Baltimore, Bell created the Rise Residency with New York Times Bestselling Author D. Watkins to highlight thought leadership, inclusion & equity to reach new audiences. Together, Watkins & Bell created programming to promote Watkins’ literacy mission for young, black Baltimoreans. Bell curated ongoing art exhibitions, including budding photographer Shannon Wallace’s first photographic exhibition. His work with Impact Hub Baltimore, won the coworking space “The Best Creative Space” Award from Baltimore Magazine in 2016.
Favorite part of my job: The People! I love connecting and talking with people!
What inspires/motivates me: Art & cooking! They are the simplest and yet most vital things for our existence.
Kyarah is the Program Assistant for the HHS project. Kyarah assists families with accessing free tax preparation and asset building services that aim to protect families in Baltimore from adverse childhood experiences (ACEs). She also provides ongoing tax preparation support to the Community Engagement Center tax site in West Baltimore.
Kyarah joined CASH after completing her Bachelor of Arts in Public Policy and Economics. She previously interned with The Brookings Institution and Prosperity Now (formerly CFED) where she assisted with a variety of programs and research projects that focused on financial capability and a variety of other social and economic issues.
Favorite part of the job: Interacting with our clients, and providing them with a trustworthy, quality service.
What inspires/motivates me: Empowering everyday people, and being a part of the solution.